Ecommerce Case Study - Tons of Toner
Scenario
Tons of Toner had a loyal customer base, a solid reputation and an online presence. However, its ecommerce solution could not meet the company's expanding business needs and was not being found by search engines. The latter was especially troublesome, since organic search engine traffic is crucial to Tons of Toner's business success.
Unique Challenges
The company needed a dynamic, self-managed custom ecommerce solution that would drive search engines to provide consistently high results and generate traffic. Moreover, the store had to accommodate over 4,500 products in a single database that could be accessed from more than one frontend Web site. Tons of Toner also wanted to simplify shopping for repeat customers.
How StoreBox Helped
Integrating StoreBox into the existing site, Acro Media created a large, product-specific custom ecommerce solution that loads quickly and is easily identified by search engines. The result? StoreBox helped Tons of Toner increase sales by 120% in one year. Here's how:
Increasing search engine visibility. Our unique publishing utility created static HTML web pages for each product, enhancing optimization.
Expanding search options. Tons of Toner customers can now browse for products by manufacturer, product code or keyword.
Simplifying repeat purchases. Customer contact information is automatically stored in a secure database during the encrypted checkout process, making future purchasing easy.
Generating reminder emails. We created an automated email generation system that reminds customers to purchase, and offers them discounts.